SÓ IDEIAS F*DAS
DE UM DIRETOR DE CRIAçÃO QUE AGORA TAMbÉm É CREATOR
GORILLAS | APP DE COMPRAS
Como aumentar o número de pedidos no período de Páscoa?
Criando uma promoção inspirada numa história de Cristo: transformando água em vinho Prosecco.
Conteúdo pago que performou tão bem que esvaziou as prateleiras
31% VTR
🔥 OVER 2x the industry average
+27% APP OPENS
🎯 More CUSTOMERS EXPLORED THE APP
+123% SALES
💰 WITH WATER RUNNING OUT IN SOME DARK STORES
DA IDEIA À EXECUçÃO
BORA FAZER CONTEÚDO QUE VAI FAZER O SEU FINANCEIRO CONTENTE
UNAH | RETREAT CENTRE
How to attract “regular” people to a retreat in an eco-village?
By showing a Crypto Bro “hating it” and promising to never come back.
A satire organic reel that massively overperformed
+1317% views
🔥 84500 views vs 6000 channel average
+2057% likes
👍 4313 vs 200 channel average
+1960% comments
✍️ 309 vs 15 channel average
+3561% shares
↗️ 1025 vs 28 channel average
QUANDO TODO MUNDO VAI DE IA
ESCOLHA INTELIGÊNCIA AUTÊNTICA
UNAH | RETREAT CENTRE
Como proseguir depois de tanto sucesso?
Eu trouxe o Faria Limer para o trânsito caótico de São Paulo, onde ele po where he could show the effect of the retreat on his daily life.
A satire organic reel that massively overperformed the massively overperformed benchmark.
+2817% views
🔥 17500 views vs 6000 channel average
+4400% likes
👍 9000 vs 200 channel average
+3013% comments
✍️ 467 vs 15 channel average
+23829% shares
↗️ 6700 vs 28 channel average
EU CRIO ANÚNCIOS QUE EU NÃO PULARIA
E ACREDITE, EU PULO MUITOS DELES
GORILLAS | GROCERIES APP
How to increase plant-based groceries orders?
By showing how annoying it is for a vegan person to be in a restaurant with non-vegan friends.
An insta story that became the best performing paid ad for the brand
34% VTR
🔥 OVER 2x the industry average
+37% “VEGAN” OPENS
🥦 More shoppers actively explored the category
+22% SALES
💰 More plant-based itens sold than ever
POR QUE CONTRATAR UMA AGÊNCIA
QUANDO VOCÊ PODE CONTRATAR O CARA DA AGÊNCIA QUE CRIA E ENTREGA O TRABALHO INTEIRO?
POLISHOP | RETAILER
How to sell a non stick pan?
By showing the day-to-day of a couple that’s always “sticking” to one another.
A captivating story that retained customers till the end
41% VTR
🔥3x the industry average
+225% views
👍 compared to similar content focused on the usp
+9% SALES
💰 PROVING GOOD STORYTELLING SELLS
WHY HIRE AN AGENCY
WHEN YOU CAN HIRE THE GUY in THE AGENCY WHO CREATES THE WORK?
Sylo | Meditation app
Como apresentar um aplicativo de meditação para Berlim?
Eu me transformei em um pensamento invasivos e passei a invadir a conversa das pessoas para descobrir como elas lidam com isso.
Uma pegadinha que pegou bem entre os participantes.
34% VTR
🔥2x the industry average
+2100% views
👍 vs channel average
+6% NEW USERS
💰 PROVING GOOD ADS BRING NEW CUSTOMERS
PALAVRAS DOS MEUS CO-CRIADORES
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“O Edu é o tipo de pessoa que você quer ter do seu lado. Ele traz ideias que você nem sabia que precisava — e depois vai com tudo pra transformar elas em realidade. Eu recomendaria o Edu pra qualquer pessoa que queira construir uma marca com conteúdo de alto nível… a não ser que ele já esteja trabalhando comigo, aí não dá 😄”
Sarah Roach | Head of Brand Global, Gorillas
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“O Edu é único. Presente e essencial desde o planejamento estratégico, passando pelo desenvolvimento das ideias, até a execução.”
Rafael Pilat | Head of Marketing, Polishop
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“O trabalho do Edu é marcado pela agilidade, grande foco no panorama geral, além de habilidades de resolução de problemas, comprometimento e liderança. Eu o recomendaria com prazer a qualquer pessoa que queira tirar grandes mensagens, projetos e ideias do papel.”
Carla Maria de Souza | Founder, Project Tres
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“Foi um prazer enorme trabalhar com o Edu. Ele contribui desde o posicionamento estratégico da marca até uma redação brilhante, execução de projetos e gestão de stakeholders. Uma mente brilhante e, acima de tudo, uma pessoa genuinamente boa. Recomendo muito.”
Lorenz Strehl | Head of Customer, Gorillas
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“O Edu é apaixonado por boas ideias e luta por elas — é isso que eu mais gosto nele. Ele vai além do esperado pra transformar a visão dele em realidade. Sinto falta dele no meu time (aliás, cara… não quer voltar?)”
Ralf Heuel | Founder & Chief Creative Officer, Grabarz & Partner
QUEM SOU EU?
Eduardo Balestra, 37
Nascido em São Paulo
Morei em São Paulo, London, Hamburgo, Berlim e Colônia
Graduado em Comunicação Social & Publicidade
Atualmente estudando Psicologia Analítica Jungiana
Diretor de Criação com experiência em redação
Trabalho reconhecido por premiações internacionais
17 anos de experência nas agências mais criativas do Brasil, Reino Unido, Estados Unidos, Holanda, França e Alemanha
Criei campanhas para Volkswagen, BMW, smart, Burger King, Unilever, Desperados, Amazon.
Dei aula de redação e criatividade nas escolas de publicidade com mais prestígio no mundo
QUEM É VOCÊ?
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You have a bold vision and you want to make creative work that lives up to it - one that builds a brand and sells at the same time.
Some agencies are great at that. I know… I've been lucky enough to work in many of those.
But holy f*ck, do they cost money.
With the network I built after 16 years working in Europe and the Americas, for agencies and startups, I can solve your brief with original concepts and fully fleshed out campaigns, build an in-house team for either long term or specific projects and take care of the production until final delivery.
The best part?
All at a cost that would barely cover the hourly fee of an agency meeting with 12 people where you don’t even understand the job title of probably 9 of them.
Like the idea of simplifying things?
I thought so. -
You run the content of your brand. - posts, reels, carousels, stories, the whole deal - And you probably play by the algorithm’s book, but guess what? So does everyone else.
What we tend to forget is that this business is about breaking the rules, the models, the expectation, the convention. That’s the essence of standing out.
Maybe that’s why you might be struggling a bit with results. Or maybe it’s going fairly well.
Nevertheless, you’re willing to take it to the next level. And create something truly remarkable. which engages your audience like never before, getting real organic shares, comments and results that you’ll be excited to share with the stakeholders in the next meeting.
Yup, I’m pretty sure we can manage all that with simple, powerful and low-cost ideas.
The beauty of social is how easy and cheap is to try stuff out, go a little bit off-path to perhaps discover a much more prosperous one.
Together, we will craft a few pieces of storytelling that you can test - and, then, decide for yourself whether you want to be the one absolutely changing the game within your company or not.
If that excites you, let’s chat -
Why hire an expensive agency that will end up hiring me as a freelancer to create the work?
Let’s cut the middle(ad)man.
With far less people involved and absolutely no politics, the quality and turnaround of the work we’ll create together will blow your mind.
I don’t choose between quality and quantity. I do both.
With 16 years experience across top agencies around the world, I will always make sure the brief is solved in different ways (but with the same creative parameters) - so you can go for what is truly aligned with your vision.
Or gut. If you have that.
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You run your own show.
You have a product or a service that you put your heart and soul into. And now you need to position yourself and/or create original content that bring more customers in.
BUT you are not sure where to start.
Well, you already started.
Together, we’ll define your strategy and find simple ways to come across important aspects of your business, in a way that connects with your audience, standing out from the “more of the sameness” out there.
I can create the content for you, sure. But the best part is that the process will teach you how to become a creator yourself in the mid-term - if you wish so - turning any self-limiting beliefs into creative tools where you can run your business and your brand in a seamless way.
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You are a therapist, a yoga teacher, a relationship coach, a breathwork instructor or any other professional who helps others find better balance in life.
I’m sure you will agree that your social media is no different than your inner child, it needs attention.
On my 1on1, I share tips and my creative process, but we also brainstorm and find solutions together.
Ultimately, I will make sure you have solid ideas and a few ways to get things going - content to connect with your audience that YOU can produce using your natural skills - even if you think you have none.
In fact, if that’s the case, the process will help you overcome that very self-limiting belief.
After consulting with me, you will learn how to turn “raw information” into concise and relevant content that people will enjoy, using ideas that are unique to you and which you can replicate in the long run, without having to come up with something totally new every time.
Coming up with ideas is my gift.
Let me help you get the value you deserve for yours.
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You’re a filmmaker, videographer, actress, photographer, art director, designer, illustrator, copywriter, dancer, artist.
Get in touch, share your work and let’s collab.
I’m always on the look out for talented people to pitch ideas with and take the craft to the next level.
ENGRAÇADO
COMO SEU CONTEÚDO DE REPENTE TÁ VIRALIZANDO
Excited?
Share your thoughts, needs and business challenges.
Let’s turn them into content people actually want to watch.